Curbside Introduces Rakuten Merchant Cloud

Rakuten Merchant Cloud

March 5, 2019

When Curbside joined the Rakuten family in June of 2018, we knew opportunities to accelerate growth of our platform were endless, and our ability to scale globally could now be done seamlessly. Rakuten is a global eCommerce and Internet company, with over 1.2 billion global members across 190 countries.

Now a part of the Rakuten family, Curbside is proud to introduce its first solution suite anchored into the global Rakuten ecosystem, the Rakuten Merchant Cloud.

The Rakuten Merchant Cloud is a suite of cloud services that enable merchants to better meet the shopping and fulfillment needs of today’s mobile-first consumer, while also driving both digital growth and additional traffic to brick and mortar locations.

The Rakuten Merchant Cloud allows restaurants and retailers to deliver:

  • A simple and cohesive online to offline ordering and fulfillment experience for customers
  • Order Ahead/Pickup Now programs that run effectively and efficiently at scale
  • An experience that saves customers (and employees) time and stress
  • Experiences that drive more customers to your door, enabling:
    • Increased purchases
    • More repeat customers, more loyal customers
    • Increased revenue
    • Brand growth and longevity
  • Increased quality of products received by customers
  • Decreased dependency upon large volume of delivery (thus, increased margin)
  • More efficient order ahead/pick-up operations
  • Advanced Analytics: real-time and historical data to help your business understand the customer experience and consistently improve upon your operations

Learn more about the Rakuten Merchant Cloud, and the products that power it:

Activating the Rakuten Merchant Cloud is simple and turnkey for small-scale as well as enterprise businesses, enabling results to be recognized immediately.

  • Rakuten Merchant Cloud is modular, so it can be licensed as a whole or individually
  • It is designed for ease of integration with existing systems (POS, ecommerce, inventory/ERP) via public SDKs and APIs
  • It connects merchants to Rakuten’s global consumer and B2B ecosystem

Here are just a few partners who currently trust components of the Rakuten Merchant Cloud to deliver superior experiences to their customers:


To learn more or to connect with us, please visit:

Curbside is Joining Rakuten


Today we’re proud to announce that Curbside is joining forces with Rakuten, a global leader in e-commerce with a global ecosystem of well over 1 billion consumers and merchants.

For our customers and partners the headline is that nothing will change.  Curbside will operate independently as a Rakuten-owned company with our team, services, partners and product offerings all remaining intact.  Joining the Rakuten family will give Curbside resources to accelerate our platform, scale globally and help our partners tap into Rakuten’s sizable ecosystem.

Denis and I founded Curbside with a mission to build technology to enable fast, easy mobile commerce at brick and mortar locations.  Our approach has always been to partner with great retailers, which has set us apart in a technology industry often focused on disruption and disintermediation.  Empowering local merchants is also deep in Rakuten’s DNA since the origin of its marketplace business in Japan.  As we got to know the Rakuten team we realized just how closely aligned we are and of the size of the opportunity that lies ahead as we bring our platforms together.

As consumers continue to flock to mobile commerce, retailers are in a position to leverage the huge investments that they’ve made in their physical stores to tap into digital growth.  Combining Rakuten’s mobile properties with Curbside’s technology has the potential to enable brick-and-mortar restaurants and stores to give their customers an immediate, convenient way to let consumers order ahead and drive growth.  Store operators armed with real-time information can provide great service to the growing number of mobile shoppers.

Curbside is joining forces with Rakuten because we share a vision around connecting consumers to easy, convenient mobile commerce at stores in the communities where they work and live.  It’s the vision that our team has been driving toward with such singular purpose since we started.  It’s the opportunity that our immensely supportive investors saw when they backed us, and it’s what our innovative retail partners believe in when they work with us.  I’m so grateful to the team, investors, and partners who have propelled us and are making this exciting next stage of the journey possible.

Theatro and Curbside Announce Partnership to Improve the Click and Collect Customer Experience

Theatro to showcase the benefits of the partnership at booth #1121 during NRF Big Show 2018

DALLAS – Jan. 8, 2018Theatro, pioneers of the world’s first intelligent assistant and voice-controlled mobile app platform, today announced a partnership with Curbside, a leading in-store fulfillment solution provider, to improve the ‘click and collect’ customer experience. This partnership will allow retailers to increase the efficiency of in-store pickup of online orders by empowering retail associates with hands-free, real-time communication and insights about consumer orders. Theatro and Curbside will demonstrate the functionality and benefits of the partnership in booth #1121 at the NRF Big Show 2018 in New York City, Jan. 14-16, 2018.

“To meet the growing demands of today’s customers, in-store services such as click and collect must be as frictionless and efficient as possible,” said Chris Todd, CEO of Theatro. “By partnering with Curbside, we are combining hands-free mobile and voice technologies with real-time operations information to optimize omnichannel retail. This creates a truly fluid experience that enriches the shopping journey for everyone.”

How it works: When a customer order is received through a retailer’s order management system, Theatro’s voice-enabled intelligent assistant will immediately notify associates directly in their ear that an omnichannel order has been received – guiding the associates through picking and fulfilling the order. The associates can instantly confirm who will manage the task, identify the matching order and its location in the store and stage the product(s) for pick up. Through integration with Curbside’s location technology, ARRIVE, Theatro notifies the associate with a proximity alert when a click and collect customer is on the way, allowing the associate to stage the item at the front end, and again notifies the associate when the customer has arrived. Upon arrival, the right associate is assigned to greet the customer and offer cross-sell items to complement their purchase. This creates a streamlined omnichannel fulfillment process for the associate and a personalized and frictionless click and collect experience for the customer.

“The physical store is rapidly changing as consumer expectations for omnichannel execution increase and retailers rising to the challenge are rewarded,” said Jaron Waldman, founder and CEO, Curbside. “By integrating the notifications from our ARRIVE product into their voice platform, Theatro is enabling efficient pickups and personal engagements with order-ahead customers who seek an elevated experience.”

Theatro will lead demonstrations throughout the NRF Big Show in Booth #1121, Jan. 14-16 at the Javits Center in NYC.

About Curbside
Curbside, a Silicon Valley startup, connects stores and restaurants with mobile customers.  The solution makes ordering ahead and picking up merchandise or food easy and efficient. Founded by former Apple experts in location services in 2013, Curbside works with leading retailers such as CVS, Nordstrom and Sephora, and leading restaurant chains such as Chipotle, Pizza Hut and Boston Market to scale their order ahead programs. The company is enabling the rapid growth of Curbside pickup programs globally. Curbside recently announced a public SDK for ARRIVE, its predictive arrival technology already downloaded onto millions of consumer smartphones, so that global app developers could take their customer experiences to new levels.

About Theatro
Theatro, based in Dallas, Texas, brings the advantages of IoT, wearables, and new workforce-optimized apps together in a SaaS offering to provide companies in retail, hospitality and manufacturing with a new breed of mobile solutions for hourly employees. The Theatro intelligent assistant and voice-controlled mobile apps connect hourly employees to each other and to critical enterprise applications. With Theatro, employees stay focused on the customer, without having to look at a screen to access information. Theatro’s solution enables employees to play their role in providing an incredible customer experience while increasing sales, employee productivity, conversion rates and operational profitability. For more information, visit


Media Contacts

Greg Earl, Ketner Group PR + Marketing (for Theatro)

Melinda Hickman, Access Brand Communications (for Curbside)

Announcing the ARRIVE SDK for Developers

Knowing when your customers are coming. It’s a problem that’s simple in theory, difficult in practice and more urgent than ever as physical and digital commerce continue to rapidly converge.

Today we’re proud to announce a public SDK for ARRIVE, our predictive arrival technology. ARRIVE is a tool for seamlessly bridging digital and physical worlds. It’s the first thing we built when we started the company, which made a lot of sense given our backgrounds working on location technology for iOS at Apple. Now, we’re excited to be opening it up to the broader developer community to incorporate into any iOS or Android app.

ARRIVE makes a predictive determination that someone is approaching a physical site using their smartphone, without draining their battery. ARRIVE also provides a definitive understanding of when your users are at your locations as well as visualization, metrics on how long they spend there and more. It alleviates the need for check-ins. We think of it as air traffic control for real-world locations.

The ARRIVE SDK already runs on millions of smartphones, built into the apps of Sephora, Nordstrom, Pizza Hut, CVS and many others. We’ve helped our partners service tens of millions of customer trips across thousands of locations. ARRIVE alerts our partners when their customers are approaching, allowing them to provide a premiere curbside pickup experience, better in-store service, food that’s out of the oven just as the customer pulls up, or a dressing room ready with reserved items inside when the customer walks into the store.

ARRIVE continually learns from patterns of arrivals – taking into account real-time traffic, real-world patterns of approach on road networks, and hundreds of other inputs to make a confident determination of when a customer is arriving.


Developers sometimes assume they can use geofences or beacons to know when users are approaching (or have arrived). Several of us on the Curbside team worked on iOS geofencing technology, and one reason we built ARRIVE is that we understood geofencing’s limitations for mission-critical use cases.

Geofences are a distance-based technology, essentially setting up a radius around a location. If the radius is too large, you’ll get false alerts when customers aren’t really on their way. If the radius is too small, alerts are likely to occur after the customer has already arrived, if at all. ARRIVE gives a time-based notification, which corresponds to a very different distance in a dense urban area than it does if the customer is approaching on a freeway in the suburbs.

Beacons also don’t work for mission-critical arrival alerts – some 40% of users disable Bluetooth on their devices (42% of Curbside app users disable Bluetooth; other app developers also report rates between 35% and 45%). Even when Bluetooth is on, beacons have a high failure rate for outdoor use and can be painful to deploy and maintain.

ARRIVE is built to help people creating apps around physical world locations to overcome the limitations of geofences and beacons.


The ARRIVE dashboard offers real-time visibility and analytics on customer trips, including valuable statistics such as how long users are spending at a location or how long they are waiting for an action (like an order handoff) to complete. Alerts and customer trip status can be consumed wherever and however you want, with an SDK for native apps and a REST API and webhooks for desktop, web, or other systems like point-of-sale. Or you can use the ARRIVE Console to get alerts, visualize trips, and close out orders.

At Curbside, we focus on helping our partners build great experiences without aggregating and selling their users’ location data for advertising purposes. As digital and real-world commerce continue to blend, new opportunities to innovate on customer experience are opening up across retail, food, hospitality, travel and other domains. We built ARRIVE to help you explore those applications. We know there are many more possibilities than we could ever dream up, which is why we’re so excited to be putting this tool into the hands of the developer community today.

What could you do if you knew exactly when your customers was arriving, every time? We can’t wait to see. Contact us to learn more about how ARRIVE can help your business.

Curbside Partners with Yelp Enabling On-the-Go Convenience

As consumer shopping behavior continues to evolve towards mobile, it’s become increasingly important for merchants to connect with their customers where they spend a lot of the time – on their phones on leading digital properties. At Curbside, we build products that bridge the gap between digital and local, making it faster and easier for consumers to find and pick up products at local retail stores and restaurants.

Today, we’re announcing that Curbside has partnered with Yelp to power for the first time ever a feature that will enable consumers to shop within Yelp. They will pick up their items at a local store, within an hour, without ever having to get out of the car. Yelp with Curbside pickup marks a huge opportunity for retailers and restaurants. Local stores can now streamline the shopping experiences for Yelp users by bringing locally available products and promotions into Yelp and offering a quick pick-up experience which is so convenient for today’s busy consumers. Yelp wants to expand its deep local connections to more restaurant locations and to traditional retail stores.

The functionality will expand nationwide to thousands of CVSs across the United States where Curbside pickup is already available. This partnership will now provide CVS customers with another convenient way to buy and pick up their products on the go through an app they already use to connect with great local businesses. We’ll also be adding additional retailers and businesses, including Pizza Hut, which is currently live in select markets and will be expanding in the coming months.

At Curbside, we know that retailers and restaurants focus a lot of resources to bring consumers to their properties. We want to offer a way for local merchants to extend their offerings into digital properties like Yelp, where consumers already are spending a great deal of their screen time. This is the beginning of a number of partnerships that will help retailers and restaurants reach customers on any mobile device, however they prefer to shop.

Jaron Waldman, Co-founder and CEO

Curbside Pickup Now Available at Pizza Hut

We’re excited to announce that Curbside pickup is now available at Pizza Hut. Order your pizzas online or from the Curbside mobile app and pick them up at the curb. Try it today and for a limited time get a large Pepperoni Pizza for only $7.99!


The pilot is currently available at seven Pizza Hut locations in the San Francisco Bay area.


5475 Snell Ave, San Jose, CA 95123

226 W Alma Ave, San Jose, CA 95110

199 Race St, San Jose, CA 95126

1167 W El Camino Real, Sunnyvale, CA 94087

600 Whipple Ave, Redwood City, CA 94063

553 El Camino Real, South San Francisco, CA 94080

1199 West A Street, Hayward, CA 94541

In-Store Pickup now at Sephora in Walnut Creek & Beverly Hills

We’re excited to announce that in-store pickup is now available at Sephora in the Broadway Plaza Shopping Center in downtown Walnut Creek and Sephora Beverly Hills! Now you can order all your favorite Sephora beauty products through Curbside and jump straight to the front of the line with VIP treatment, just for you.

To start shopping the new locations, visit Curbside online or get the free Curbside mobile app. Select the store, add products to your cart and place your order. We’ll notify you when your order is ready and it will be ready for you when you walk into the store.


Sephora Walnut Creek

1149 Broadway Plz

Walnut Creek, CA, 94596


Sephora Beverly Hills

270 N Beverly Dr

Los Angeles, CA, 90210

Curbside at National Merchant Day in NYC

New York City, NY. – February 16, 2017 – Curbside, reinventing the local shopping experience for the era of instant mobile commerce, will participate in National Merchant Day, hosted by Showcasing Arrive™, Curbside’s arrival detection software, retailers can reliably be notified when shoppers are on approach, enabling a quick and efficient pickup experience for millions of products across thousands of retail locations.

Jaron Waldman, CEO and Co-Founder, will take the main stage Thursday, February 16, 3:05pm to discuss the future of brick-and-mortar stores and instant mobile gratification to convert shoppers into buyers. NMD attendee’s get 50% off Curbside’s platform free for 3 months. Visit us at our booth to learn more.

Delivered with Uber

Curbside offers retailers the option to integrate Delivery with Uber through our platform. By doing so, retailers can offer their brick and mortar stores an efficient and cost effective way to provide same-day delivery options to customers without the overhead costs. Now you can meet the demands of your customers where and when it’s most convenient for them.

Curbside has teamed up with Uber to make delivery from local retailers quick and easy.

  1. Shoppers can order everything they need from local stores, either online, through the free Curbside app, or through a custom white label shopping solution.
  1. The shopper can choose from Curbside pickup or Delivery with Uber at checkout. The order will be prepared and delivered within 3 hours after being placed.
  1. When the delivery is on its way, Curbside sends a link to track the order and will let the customer know as soon as the delivery arrives.

Delivery with Uber is available on the Curbside platform. To find out how to add delivery to your locations, contact us and try the service out at a store near you.